General info

Specialize in:
• Copywriting and Creative Direction across all forms of media
• Brand Positioning • TV and Radio Production
• Websites and Blogs • Press Releases
• Proofreading

Industries include:
• Consumer Electronics • Financial
• Hospitality & Tourism • Healthcare
• Logistics • Publishing
• Real Estate • Restaurants
• Retail • Sports (especially golf)


602-421-7745 mobile

Experience

  • Copywriter/Creative Director
    Phoenix/Seattle/Los Angeles
    Dec 2006 - Present
    GoldenBoy Creative (Freelance)

    Create integrated campaigns that incorporate digital, print, broadcast and social media elements. Write SEO-friendly branded content for online articles, blogs, websites, e-mails, landing pages, e-newsletters, press releases, social media and other forms of advertisement.

    Clients include (past and present): Marriott, JW Marriott, Ritz-Carlton, Hyatt, PetSmart, Honor Health, I-ology Digital Agency, Scottsdale Convention & Visitors Bureau, City of Glendale (AZ) Tourism, Royal Palms Resort & Spa, azcentral.com

  • Creative Director
    Scottsdale, AZ
    May 2015 - Jun 2016
    International Cruise & Excursions (ICE)

    Led a team of five Graphic Designers and one Copywriter at this in-house Creative Department. Served as department Traffic/Production Manager. Worked closely with Marketing team to develop strategy. Created and wrote emails, landing pages, digital ad campaigns, brochures, catalogs and more for partners including Holland America Line, Carnival Cruise Lines, Norwegian Cruise Line, Sears Vacations, DirectBuy Travel and more

  • Associate Creative Director
    Scottsdale, AZ
    Jan 2014 - Jun 2015
    Martz Parsons

    Collaborated with Art Directors to create integrated campaigns including digital and print. Led client presentations. Worked closely with Account Executive team to develop effective strategies and tactics.

    Clients included: Parsons Extreme Golf (PXG), WP-Thyroid, Muskoka Woods, Pacific Links Golf, Marriott, Southern Highlands Golf Club, Arizona Commerce Authority

  • Assoc. Creative Director/Sr. Copywriter
    Phoenix, AZ
    Oct 2009 - Jul 2011
    Air Marketing

    High-level, concept-driven campaign development. Helped lead a creative department of four designers and two copywriters, ensuring all advertising and marketing projects were on target, on time and adhered to SEO, display advertising and direct-response best practices.

    Clients included: Destination Hotels & Resorts, The Phoenician Resort, Benchmark Hospitality, Vail Cascade Resort, Sheraton, L’Auberge Del Mar, Turtle Bay Resort, Terranea Resort, Out of Africa Wildlife Park, Aspire Financial, Peter Piper Pizza, NextCare Urgent Care

  • Broadcast Producer/Sr. Copywriter
    Seattle, WA
    Sep 2008 - Oct 2009
    Car Toys

    Wrote and produced TV and radio spots for a leading retailer of car audio electronics and wireless phones with 50 stores in the West. Worked closely with brands like T-Mobile, AT&T and Verizon while reporting directly to the Vice President of Marketing.

  • Assoc. Creative Director/Sr. Copywriter
    Phoenix, AZ
    Jan 2007 - Sep 2008
    Air Marketing

    High-level, concept-driven campaign development. Helped lead a creative department of four designers and two copywriters, ensuring all advertising and marketing projects were on target, on time and adhered to SEO, display advertising and direct-response best practices.

    Clients included: Destination Hotels & Resorts, The Phoenician Resort, Benchmark Hospitality, Vail Cascade Resort, Sheraton, L’Auberge Del Mar, Turtle Bay Resort, Terranea Resort

  • Sr. Copywriter
    Scottsdale, AZ
    Sep 2003 - Dec 2006
    Martz Agency

    Provided leadership in the creative department, creating, writing and editing brand advertising for print, broadcast, outdoor and online media.

    Clients included: Rich Dad Poor Dad, Southern Highlands Golf Club, Estrella Mountain Ranch, Macayo’s Restaurants, Optima Realty, Meritage Homes, Mach 1 Air Services, NKK Switches

  • Copywriter/Proofreader
    Tempe, AZ
    Nov 2000 - Sep 2003
    HMI Advertising

    Created brand advertising campaigns, direct response pieces, Internet advertising, collateral, newsletters, trade show displays, videos, and new business pitches. Produced numerous award-winning, cost-effective direct mail pieces that generated significant increase in revenue.

    Clients included: CIGNA HealthCare, Tempe Convention & Visitors Bureau, UPS TeleServices, Kronos Optimal Health, Maracay Homes, Pointe South Mountain Resort

Education

  • Bachelor's Degree - Journalism
    Tucson, AZ
    Sep 1993 - May 1998
    The University of Arizona

    Minors in Spanish and Political Science

Skills


  • Understanding of best practices for SEO/SEM, Flash banner advertising and Rich Media
    Proficient in Microsoft Office; Adobe InDesign and Acrobat Pro
    Strong sense of organization
    Ability to find several solutions to any problem
    Superb communication skills
    Knowledge of Spanish language

Accolades


  • Telly
    ADDYs
    Arizona Direct Marketing Association OTTO Awards
    Dow Jones Newspaper Fund Editing Scholar